Screens that get the job done — not just look finished in Figma.
Most teams say they need “UI/UX.” What they usually need is simpler: a screen people can finish a job on without guessing. UI is how each piece looks and behaves. UX is whether the whole path works. Confuse the two and you get a polished interface that still wastes someone’s morning.
We design both together — same team, same constraints. Type sized for a real laptop, not a mockup zoom. Colors judged against real data density, not a brand deck. Early screens shown to the people who will click them, with real content, so bad assumptions die before build starts.
Polish comes last. If text fails contrast or the primary action takes six clicks, it isn’t design yet — it’s decoration. We’ll push for the plainer screen that finishes the task in two clicks, and we’ll say so if a request trades usability for looks.
UI vs UX, in practice
The surface: buttons, color, type, spacing — whether a tap feels responsive and a label is readable.
The job: whether someone finishes what they came to do — right order, right info, no dead ends.
Perfect buttons in the wrong order still fail. We design UI and UX together so polish never covers a broken path.
How we choose color
Color works as convention, not mood. Here’s this site’s palette, and what each color is for:
How we choose type
One display face for hierarchy. One body face for reading. Both sized for a real screen — not a mockup at 100% zoom.
Funnel Display — Display
Sora — Body
When this makes sense
Usually paired with an internal tool or customer software build. We’ll also run a fixed-price design-only engagement if your engineers can build from a clear Figma handoff — not a vibe board.
Color earns its keep through contrast and consistency, not mood. Text has to hold up on a phone, in bad light, at a glance. On one build, a brand wanted pale gold on white in the hero: fine in the deck, unreadable on a laptop. We kept gold as an accent and put reading text near-black. The brand still felt like the brand.
When automation sits behind a screen, we design so people can see what the system did and why — not a black box with a pretty shell.
We design the states most handoffs skip: empty, error, loading, and “the workflow failed.” That’s where trust is won or lost.
Illustrative pilot · not a named client
An ops tool sat unused. People went back to spreadsheets because the one action that mattered was buried behind clicks and noise. We redesigned around that action, matched the layout to how the team already talked about the work, and handed design straight to build. Within two weeks the whole team was on the tool daily — the sheet became backup, then archive.
This sounds like you if
- You have an internal tool people avoid — they live in the spreadsheet instead
- The product works, but it still looks like a prototype someone shipped by accident
- You have engineers ready to build, and nobody to decide what the screens should be
- The last design handoff turned into months of “what did this mockup actually mean?”
- You want your brand in the product — not a default component-library look
- Body text disappears against your own hero photos or brand colors
- Type and color drift screen to screen because nobody owns a system
What you get
- Screens and flows scoped to the job — not a full brand exercise
- Implementation-ready Figma, constrained the way the build will be
- Documented type scale and color system, not orphaned frames
- Contrast checked to WCAG minimums
- Design + build from one team when you want both
- Design-only option, fixed price, if you’re building in-house
- Source files at handoff — no dependency on us for edits
Questions about ui/ux design
Yes — if your team can implement. Fixed-price design engagement, Figma and tokens ready for engineering.
UI is the surface: buttons, color, type, spacing. UX is whether someone finishes the job — right info, right order, no dead ends. Great UI with bad UX is a pretty screen missing the one field that mattered. We design both together so that gap doesn’t open.
Figma. You get the files plus any tokens or component notes engineering needs to build accurately.
Yes. We work from your brand and product patterns where they exist, and set sensible ones where they don’t — we don’t drop in a generic agency look.
No. Claims like “blue means trust” don’t hold up across culture and context. We care about contrast and consistency: text must be readable, and a color must mean the same thing everywhere it appears.
As much as you want. Most clients review at a few checkpoints, not every screen. We’ll match how your team actually works.
Want this scoped for your stack?
Fixed-price proposal after a short discovery call — no open-ended retainers to start.